June 30, 2022
DBTA 100 2022: The Companies That Matter Most in Data
DBTA named FairCom to its Companies That Matter Most in Data for 2022 . The goal of the list is to identify forward-thinking companies that actively seek to expand what’s possible with data for their customers. Being able to identity which companies are leading at this is critical. A study done by Enterprise Strategy Group and Splunk (“The State of Data Innovation 2021”) found that data innovation helps organizations achieve higher customer satisfaction (60% of respondents), improved customer retention (54%), better customer conversion rates (48%), and improved brand perception (47%).